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'How to Set-Up and Prepare your Design Files for Print - A Beginners Guide in 6 easy steps' ecourse.
As a professional graphic designer for over 25 years and having worked in the many design and print companies over those years, as well as having my own design and print management studio for 16 years, I learnt very quickly, that I needed to set up the artwork and prepare the artwork file perfectly for the next stage to happen.... PRINTING!
When I started out in my first design job at a small print business, I would have the prepress guys tell me that this or that was wrong before it hit the press machines, so it saved my butt from being yelled at and costing the company money for reprints.
When I was at university, we just learnt the basics about printing and so I definitely learnt a lot when I started working and it helped me have a large understanding and love for printing. In the early years of my own business, I would still get nervous about hitting send on an email with the artwork to the printer, because it would be myself only to blame. I had fingers and toes crossed, hoping everything will print perfectly. Thankfully, I haven't had any setup or print errors over the years. So if you feel anxious sending artwork to print, you are definitely not alone. We have all been there!
Now I'm a print whizz and I love seeing my gorgeous designs go from designs on my computer, to physically holding it in my hands and using specialty paper stock, foiling or spot UV to really give a WOW factor for my clients and their audience. It is definitely #printporn for me and print can really help your brand stand out and show you are a leading professional in your industry.